Subject Firms

The subject firms in this study are those firms listing in the S&P 100 and Dow 30 as of May 1, 2016.  The following includes the names and trading symbols for each subject firm in the study:

Firm Symbol Firm Symbol Firm Symbol Firm Symbol
Abbott Labs ABT Coca-Cola KO Google GOOGL PayPal PYPL
Abbvie ABBV Colgate-Palmolive CL Halliburton HAL PepsiCo PEP
Accenture ACN Comcast CMCSA Home Depot HD Pfizer PFE
AIG AIG ConocoPhillips COP Honeywell HON Phillip Morris PM
Allstate ALL Costco COST IBM IBM Priceline PCLN
Altria MO CVS CVS Intel INTC Procter & Gamble PG
Allergan AGN Danaher DHR Johnson & Johnson JNJ Qualcomm QCOM
Amazon AMZN Devon Energy DVN JPMorgan Chase JPM Raytheon RTN
American Express AXP Disney DIS Kinder Morgan KMI Schlumberger SLB
Amgen AMGN Dow Chemical DOW Lockheed-Martin LMT Simon Property Group SPG
Anadarko APC Duke Energy DUK Lowe’s LOW Southern Company SO
Apache APA Du Pont DD MasterCard MA Starbucks SBUX
Apple AAPL eBay EBAY McDonald’s MCD Target TGT
AT&T T Eli Lilly LLY Medtronic MDT Texas Instruments TXN
Bank of America BAC EMC EMC Merck MRK Time Warner TWX
Bank of New York BK Emerson Electric EMR Metlife MET Travelers TRV
Baxter BAX Exelon EXC Microsoft MSFT Twenty-First Century Fox FOXA
Berkshire Hathaway BRK.B Exxon Mobil Corp XOM Minnesota Mining & Mfg MMM Union Pacific UNP
Biogen BIIB Facebook FB Mondelez MDLZ United Technologies UTX
Blackrock BLK FedEx FDX Monsanto MON UnitedHealth UNH
Boeing BA Ford F Morgan Stanley MS UPS UPS
Bristol Myers BMY Freeport-McMoRan FCX National Oilwell Varco NOV US Bancorp USB
Capital One COF General Dynamics GD Nextera Energy NEE Verizon VZ
Caterpillar CAT General Electric GE Nike NKE Visa V
Celgene CELG General Motors GM Norfolk Southern NSC Walgreens WBA
Chevron CVX Gilead Sciences GILD Occidental Petroleum OXY Walmart WMT
Cisco CSCO Goldman Sachs GS  Oracle ORCL Wells Fargo WFC
Citigroup C